Privacy Policy

Last updated: 1 September 2026

Overview

Your Malta Story ("we", "us", "our") respects your privacy. This policy explains how we collect, use, and protect information when you visit our website.

Information We Collect

Anonymous Usage Data

We use anonymous behavioral tracking to understand how visitors interact with our content and personalize your experience. This includes:

  • Pages viewed and articles read
  • Click interactions and navigation patterns
  • Scroll depth and reading time
  • Device type and general location (country/city level)
  • Referral source and UTM campaign parameters

This data is linked to a randomly generated visitor ID stored in your browser's local storage, not to your personal identity.

Archetype Personalization

We analyze your reading behavior to identify your dominant travel archetype (e.g., Heritage, Adventure, Culinary). This helps us curate story recommendations that match your interests. Archetype scores are stored locally in your browser and never shared with third parties.

Waitlist Information

If you join our waitlist, we collect:

  • Email address (normalized and stored as a unique identifier)
  • Name (optional, for personalization)
  • Signup source (which page you joined from)
  • Anonymous visitor and session identifiers
  • Dominant archetype and interest scores
  • Device type, browser, and operating system
  • Approximate location (country/city level, derived from IP)
  • Referral source and UTM campaign parameters
  • Language and timezone settings

This information is used to:

  • Send you launch notifications and updates
  • Personalize your experience based on your archetype
  • Understand our audience demographics and interests
  • Prevent duplicate signups and bot submissions

We do not sell, share, or transfer your personal data to third parties. Email addresses are never used for advertising purposes.

Bot Protection & Security

We use CAPTCHA (Cloudflare Turnstile) to prevent automated bot submissions on our waitlist form. This privacy-friendly service analyzes user behavior to verify you're human without collecting personal data. CAPTCHA verification is required before waitlist signup can be processed.

How We Use Data

We use anonymous behavioral data to:

  • Improve our content and editorial recommendations
  • Personalize story suggestions based on your archetype preferences
  • Understand what types of Malta experiences resonate most with our audience
  • Measure meaningful engagement with our articles
  • Send waitlist subscribers launch notifications and updates

We do not sell, share, or transfer personal data to third parties. All behavioral tracking is anonymous and stored securely within our platform.

Cookies & Local Storage

We use browser local storage to maintain:

  • Anonymous visitor and session identifiers
  • Archetype preference scores
  • Reading history for deduplication

We do not use advertising or third-party tracking cookies. All data stored locally is used only for personalization and analytics within our platform.

Your Rights

You have the right to:

  • Clear your local storage at any time to reset your anonymous session
  • Request deletion of your waitlist data by contacting us
  • Unsubscribe from waitlist communications at any time
  • Request a copy of your personal data
  • Opt-out of archetype-based personalization

If you've joined the waitlist, you can request removal or updates by contacting us at hello@yourmaltastory.com.

Contact

For questions about this privacy policy, contact us at hello@yourmaltastory.com.